Content Marketing Books

Content Marketers spend almost 25 percent of their time reading. Content Marketing is a fast-paced niche industry that requires professionals to update almost every day. We begin our day with RSS feeds, Podcasts, reading lists, newsletters, and a daily dose of book reading. Reading all of them may not be feasible. Choosing the best is done for you through this list. If you still need help, you can use the reading algorithm.

Here is a list of books that are a must-read for those inclined to understand this space and thrive here.

Marketing Books for Content Marketers

These books are highly recommended to any marketer, irrespective of her specialization. Marketing books provide a great foundation to craft messages, devise content marketing strategies, and find relevant channels.

 

Content Marketing Books

These are core content marketing books that are written in recent times by some of the modern marketers and writers. You will hear a lot of vocabulary that describes blogs, podcasts, UX, and other digital age hacks.

     

       

   

Content Writing Books

Writing is integral and essential for every content marketer. It is always good to get a grasp of the foundation of writing skills before introducing yourself as a content marketer. Writing shapes the communication skills that are necessary and imperative to marketing.

   

Productivity Books

Content Marketers crave for mind space and routines that help them nurture their creativity. These books help creative people to maintain high creative juices, maintain a productive routine, and manage teams without loss of efficiency.

   

Sociology/ Psychology/ Customer-Centric Books

It is tricky, but every marketer needs to explore beyond the basic principles of marketing and management to thrive in content marketing.

 

UX and Design Books

Some UX and design knowledge does not harm a content marketer at all. Try them for yourself.

      

Any recommendations to this list are most welcome. To the ever-growing community of content marketers, a little help from every where is much appreciated.

Product Marketing Books

Here are some of my favorite books that I recommend to product marketing managers. I have categorized them by purpose and intent of a marketer. This is how it goes. Choose those books that matter most to you. If you have trouble freezing on the list, use the reading algorithm.

By the way, though books from the Harry Potter Series, or like the Marvel Comics, Da Vinci Code, 1984 made it to the best sellers list, you will not find any of those in this list. However, it is always useful to study how these authors marketed their way to reach the top.

Evergreen Marketing Books

Any marketing manager, either product or not should read these books to help them scale their understanding about marketing during different scenarios. These are mostly lifetime reads for a marketer. In fact, many founders who seek to gain a deeper understanding about marketing stack the following into their reading list.

           

Psychology & Customer Perception

Marketers’ decisions bud from ‘how well they know their customers?’.  This requires a marketer to constantly update and learn about the changing customer perceptions, new ideas about customer psychology, models that study consumer preferences and communication.

         

Communications & PR

This is an indispensable element of marketing. Product marketers should master the art of writing and designing communication for customers.

        

Product Management and Innovation

The list below is for the Puritans. This is a must-read for tech product marketers. This has a combination of books that deal with on-ground hacks as well as thought-provoking ideas that a product marketer should be oriented towards.

   

Inspiration & Creativity

Just like any other artist, a product marketing manager needs to decipher how to stay inspired and creative. It is not just the marketer, but this person has to find ways to inspire her team too.

This list of product marketing books cannot end here. Stay connected here for more ongoing updates to this post. Hope you align your product marketing goals with the knowledge that you gain out of your reading. Drop in your comments and reading experience below.