Dorie Clark in her book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, recommends to identify and build on a Niche.
Here are a few names that either equates to a single-word or phrase. You may or may not have heard of all the people in this list. But if you google the words mentioned, you would find this person. A simple litmus test to help you understand how important it is to build a niche.
Some Inspiration from Thought Leaders
Indra Nooyi = Women Leadership
James Clear = Productive Habits
Roger Dooley = Neuromarketing
Jess = Craftingeek
Carson Tate = Workplace Productivity
Daaji = Heartfulness Meditation
Devdutt Pattanaik = Mythological Fiction
Use this Model to Figure Out Your Niche
You cannot figure out your niche over brain map. Note down the following that pertains to you.
What are Your Skills? Your skills of different levels of expertise: Beginner, Intermediate or Advanced
Your Passion and Interest? Your skills need not be the same as your passion. Your passion may lie in an area where you lack skill sets. If you don’t have them at all, then start from scratch.
Your Industry? What is your core industry such as healthcare, retail, manufacturing, and so on.
Your Domain? This could again differ from your industry. For instance, though your industry is healthcare, your domain could be modeling, finance or research. Similarly, if your industry is retail, your domain could be labeling, design or writing.
For instance, when I ran this exercise, I wrote down the following. So, I chose my niche to be ‘content strategy for B2B MarTech businesses’.
Now, that you found your niche, the next step would be to find that single word or phrase that people could associate you with.
Share what you found out in the comments section below.
Disclaimer: This is a small chapter from the full course of Thought Leadership. Subscribe to the FREE course to access the full course at once.