One Word or Phrase That Describes Your Thought Leadership

Some of my friends associate meditation with me, some are reminded of singing, while few others think of a new parent or otherwise marketing. But, if I were to step out among my target audience, they would recognize me for ‘Content Strategy’.

So, what is that single word or phrase that describes your Thought Leadership? Here is how I arrived at it.

Create a Premise and Priority: Your Priority can be only ‘ONE THING’. Not more than one. That’s how you eliminate the rest. Use a premise that attend to your priority. My premise was to be found and recognized among my professional network.

This eliminated many things that I listed while finding my niche. It brought me down to ‘ONE THING’ — marketing. So, what in marketing. I have always enjoyed and loved the content side of marketing.

Check Your Passion and Skills: For me, it was like first love. Marketing is always something that I liked to do, and my skills supported my interests.

If this doesn’t happen to you right away. Then, please go back to the previous step, re-draft your premise and relook at your priority.

Choose Domain and Industry: The domain I chose is writing. The industry is marketing technology (martech).

These cues took me to ‘content writing for marketing technology companies’. However, I knew I could not last long as a writer. I need to find an evolved form of writing that will help me add real value in the real world. And, that is ‘Content Strategy’.

So, that lets me thrive to be a Thought Leader as a Content Strategist.

You could further create a specialized niche. Like, in my case it is: Content Strategist for B2B MarTech Cos.

Now, that you have one word for yourself, let’s move further. List down different activities and tasks you should involve in to emerge into a Thought Leader.

Share with me what is that one word you figured out, in the comments section below.

Disclaimer: This is a small chapter from the full course of Thought Leadership. Subscribe to the FREE course to access the full course at once.

Find Your Niche of Thought Leadership

Dorie Clark in her book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, recommends to identify and build on a Niche.

Here are a few names that either equates to a single-word or phrase. You may or may not have heard of all the people in this list. But if you google the words mentioned, you would find this person. A simple litmus test to help you understand how important it is to build a niche.

Some Inspiration from Thought Leaders

Indra Nooyi = Women Leadership

James Clear = Productive Habits

Roger Dooley = Neuromarketing

Jess = Craftingeek

Carson Tate = Workplace Productivity

Daaji = Heartfulness Meditation

Devdutt Pattanaik = Mythological Fiction

Use this Model to Figure Out Your Niche

You cannot figure out your niche over brain map.  Note down the following that pertains to you.

What are Your Skills? Your skills of different levels of expertise: Beginner, Intermediate or Advanced

Your Passion and Interest? Your skills need not be the same as your passion. Your passion may lie in an area where you lack skill sets. If you don’t have them at all, then start from scratch.

Your Industry? What is your core industry such as healthcare, retail, manufacturing, and so on.

Your Domain? This could again differ from your industry. For instance, though your industry is healthcare, your domain could be modeling, finance or research. Similarly, if your industry is retail, your domain could be labeling, design or writing.

For instance, when I ran this exercise, I wrote down the following. So, I chose my niche to be ‘content strategy for B2B MarTech businesses’.

Now, that you found your niche, the next step would be to find that single word or phrase that people could associate you with.

Share what you found out in the comments section below.

Disclaimer: This is a small chapter from the full course of Thought Leadership. Subscribe to the FREE course to access the full course at once.

If This is Thought Leadership, Then, Who is a Thought Leader?

I couldn’t believe myself when I saw the results. I ran a poll with a question, — “Which among the following options trouble you?”, in the context of product marketing.

And, ‘To establish as a Thought Leader’ was the second most challenging among the options. This persuaded me to start this 100-day challenge that will help you become a Thought Leader in 100 days.

Among those who responded, I found founders, product managers, and marketers were trying hard to set themselves apart from the rest of the crowd, in two ways. Personal Thought Leadership and Organizational Thought Leadership. This chapter will focus on Personal Thought Leadership, to begin with.

In the digital age of impulsive purchases and instant gratification, thought leadership is abused to be the sum total of the number of likes, followers, shares, comments and so on. To me, they only carry social validation but do not really speak about the authority or thoughts of the leader.

What is Thought Leadership?

To me, a thought is a culminated manifestation of cumulative experiences, beliefs, perspectives, and influences that belong to a person.

To battle contradictions, attract attention, build a voice, establish clout, and create ripples around one’s own thought is Thought Leadership. This is what distinguishes a thought leader from a mere subject-matter expert.

Evolving into a Thought Leader

Who is A Thought Leader?

Look at this list. This is a personal one and need not resonate with others.

Steve Jobs = Design
Michael Phelps = Championship
Seth Godin = Marketing
Chimamanda Ngozi Adichie = Feminism
Guy Kawasaki = Evangelism

When I imagine a person listed on the left-hand side, I think of the equivalent words on the right-hand side.

Now find a word for yourself.

You = ?

Honestly, the words associated with them is not because, they told the world how good they are at it, but they showed how to get better with it. It because they found their ‘niche’.

To me, a thought leader is someone who builds a thought that is a culminated manifestation of cumulative experiences, beliefs, perspectives, and influences that belong to that person, and is willing to lead her way to realize it in action.

Step #1 to become a Thought Leader is to ‘find your niche’.

Disclaimer: This is a small chapter from the full course of Thought Leadership. Subscribe to the FREE course to access the full course at once.