I believe deeply in the power of investing in organizational thought leadership. It has inherent network effects and a high ROI. It becomes an authentic source of storytelling when directed. And, the secret is that… Organizational thought leadership is bottom’s up with an endless source…
Continue reading GTM for Multi-brand product and Organizational Thought Leadership
Young product marketers need to depend on frameworks that have already shown success before creating their own. I chatted with Vamsi, a product marketer who shared the fundamentals for a product marketer to look forward to. 4Cs – the skills required to be a Product…
Continue reading Things to look for before becoming a Product Marketer
Avoid technical jargons and replace them with emotional articulation while crafting a story.
Look for research skills and common sense while hiring content writers.
Pick one social media channel and master it before jumping onto too many social media channels.