Detailed notes of a Content Strategist. You will find hand-drawn sketches, mind maps, researched cheatsheets, calendars, and a rip off of great stories. This is available for paid subscribers of ‘Become a Story Scientist’. To access this on a weekly basis, subscribe to the newsletter on Substack.
Branding is about identifying the soul of your business for your customers, the culture of your organization for your employees, and your promise for the community that emerges around the business. If that convinces you enough, here is a list of content formats used by a startup or a tech product while a branding exercise.
“Double down”. Did you hear that from your boss that, it is the new KRA for content specialists. You can make it happen with a little help from your technology team. Especially with tech products or products that heavily depend on technology, these distribution techniques…
Continue reading 3 Content distribution techniques that promote Growth: Double down
Wake up at 5.30 am. Run through a few quick stretches, breathing exercises. Slide into the kitchen, grab some ingredients from the refrigerator to cook food for your kids and husband. They need to step out of the house by 8.00 am. So, your clock…
Continue reading What Really Goes Behind the Content Writing Process?