Category: Off the Record

These are real issues that bother content professionals and marketers. But, no one speaks about them. They are discussed over a fag, in the break-out or in the hallways, but never in a meeting. So, here are some candid answers to frustrating questions that help you with your content career, content hacks for better marketing, and philosophies for better business. A part of ‘Become a Story Scientist’ series.

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[Cheat sheet] 15 types of content that are necessary for your Developer persona

They are techies. They love dabbling with new tools. If your tool won’t help them solve their problems, they don’t hesitate to abandon it. They hate marketing. Who are they? Developers. Developers are a persona who do believe a flashy pink post does not add any intellectual value. They are hungry for source codes, APIs, … Continue reading [Cheat sheet] 15 types of content that are necessary for your Developer persona

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Why should content professionals know design? Unfair!

Manager: You‘ve got a great idea. Why don’t you brief your idea to the designer? Content writer: ((@#$hit! this is exactly what I didn’t want.)) Sure! Why not? Unfortunately, writers have to put that extra effort to brief the designer. This is an unspoken clause by all clients, at all agencies. Well…but you’ve got to … Continue reading Why should content professionals know design? Unfair!

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Make writing simple. Chuck your favorite jargon.

Let go of favorite phrases while writing, cos they don’t make sense. Writer’s new love is always the most complex and esoteric vocabulary that has been added to one’s colloquial lexicon. I can choose to write this sentence as… A writer’s new love is always new and least-used words. We are stuck sounding important, non-approachable, … Continue reading Make writing simple. Chuck your favorite jargon.