The last 6 months on Linkedin was interesting. I received consistent and increased connection requests on Linkedin from many unknown profiles, asking me ‘how can they use neuromarketing to improve their business?’. So, I am taking a stab at it. Let me explain. Marketers deal with both—the known and the unknown. The unknown is sitting … Continue reading How to use Neuromarketing for your Business?
I am an intuitive person. Most of my life’s major decisions were based on intuition. Though I apply intuition at work too, I spend some extra time to validate my intuition with data. They translate into insights. That just helps me make more informed and consensual decisions. But with impulsive purchases, I don’t go through … Continue reading Customer’s Mind – Who knows it best?
Find value in purchasing a product at a lower price but, has claimed higher worth in the past. Continue reading Pricing and Value: Is it true with Content?