If This is Thought Leadership, Then, Who is a Thought Leader?

I couldn’t believe myself when I saw the results. I ran a poll with a question, — “Which among the following options trouble you?”, in the context of product marketing. And, ‘To establish as a Thought Leader’ was the second most challenging among the options. This persuaded me to start this 100-day challenge that will … Continue reading If This is Thought Leadership, Then, Who is a Thought Leader?

Why Do You Stand A Chance To Become A Thought Leader?

Here are a few quotes that explain Thought Leadership before I answer the question, “Why, You Stand a Chance To Become a Thought Leader?”. “Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas”– Denise Brosseau These … Continue reading Why Do You Stand A Chance To Become A Thought Leader?

Google’s Search Algorithm is hungry for ‘Keypeople’, not keywords

Did you notice this? I have seen an increase in this trend since last year. Some of the vigilant, smart, original, and cognitive marketers have already put this into practice. So have I 🙂 Are you wondering what the trend is? More and more people are fueling less content, on their own website. Instead of … Continue reading Google’s Search Algorithm is hungry for ‘Keypeople’, not keywords