I believe deeply in the power of investing in organizational thought leadership. It has inherent network effects and a high ROI. It becomes an authentic source of storytelling when directed. And, the secret is that… Organizational thought leadership is bottom’s up with an endless source…
Continue reading GTM for Multi-brand product and Organizational Thought Leadership
If you are living in a point in time of recession and cost cutting where should your marketing efforts focus? On retention. At this point, Post acquisition marketing is what matters the most. You have already spent money on acquiring these customers. So now it…
Continue reading Recession = retention of existing customers
Two teams that you have a faceoff almost everyday are – sales teams and customer success teams. While interacting with there are two layers of conversations that you can filter. These conversations are great sources of content ideas for production. 5 Content ideas hidden and…
Continue reading 5 Content ideas hidden in simple everyday Conversations