Young product marketers need to depend on frameworks that have already shown success before creating their own. I chatted with Vamsi, a product marketer who shared the fundamentals for a product marketer to look forward to. 4Cs – the skills required to be a Product…
Continue reading Things to look for before becoming a Product Marketer
Avoid technical jargons and replace them with emotional articulation while crafting a story.
Look for research skills and common sense while hiring content writers.
Pick one social media channel and master it before jumping onto too many social media channels.
High-growth startup environment is real. It is not a made-up word. To thrive in such organizations and push the product out of the shelf, product marketing managers need a different mindset, team, processes; selective collaboration with sales and content teams, and; interesting ways to enable…
Continue reading What does it take for Product marketing in a high-growth startup environment?