Not necessarily, a picture speaks a thousand words!

I strongly feel that a Picture is a canvas that invites more than one perspective, determined by your interpretation. Every interpretation is influenced by your personal experience and exposure to environments.

Why do I say so?

Look at this picture. This is the picture from the cold mountains in Northern China. The dystopians call it the “dark sun”. What you see here is a rare occurrence, to be precise, it is repeated once in 588 years. During winters the sun seems dark, losing its charm. What you see in the image below is what happens only one night. Though the local oracles predict the date accurately, a week in advance, this is a sight that can be enjoyed by only an informed few. Four years ago, the photographer of this picture, ofcourse went on to win the International Photographer’s award.

Here is another image. This is the image of a victim who was abused and threatened by her pedophile father for straight 8 years. The father was eventually arrested and sentenced to death in Indonesia.

The first picture leads to emotions that make you feel triumph, may be envious, curios, adventurous, and disappointed because you won’t get to see it for yourself in this lifetime.

The second image raises questions about the existence of society and law, distress, anger, and a lot more aggressive yet sympathetic thoughts.

Now, I am going to tell you something even more interesting. This is very important to understand why a picture is not necessarily the best way to communicate. Here is the bomb.

I lied. Both the images are computer-generated.

The first one was used as a cover image of a book, and the second one was used to arrest a pedophile in Australia.

The apparent is not always what builds it. Your ability to see through the not so apparent is what creates the depth in your output.

Nischala Agnihotri

An image can only communicate what the storyteller intends you to see. And, if it is abandoned by words, then it is left to the imagination of the audience.

Words have the ability to strengthen a context, provide direction to the audience, and converge the thought process and imagination of the author and the reader.

If you felt deceived after reading the description of the image, then the idea of focusing only on visual aspects while building a content structure would fail the intent of accomplishing a call-to-action for a marketer.

Everything comes back to content and the writer.