Marketer for Technologists.

They are techies. They love dabbling with new tools. If your tool won’t help them solve their problems, they don’t hesitate to abandon it. They hate marketing. Who are they? Developers. Developers are a persona who do believe a flashy pink post does not add any intellectual value. They are hungry for source codes, APIs, … Continue reading [Cheat sheet] 15 types of content that are necessary for your Developer persona

Manager: You‘ve got a great idea. Why don’t you brief your idea to the designer? Content writer: ((@#$hit! this is exactly what I didn’t want.)) Sure! Why not? Unfortunately, writers have to put that extra effort to brief the designer. This is an unspoken clause by all clients, at all agencies. Well…but you’ve got to … Continue reading Why should content professionals know design? Unfair!